The New Year is here. This means business owners everywhere are wondering how to set themselves up for success in 2018.
At this time, I was again, searching the web for a new processor. I was making my list of the top 5. If you have ever done this, you know how tedious and time intensive this can be. But the one thing that really frustrated me, every company looked exactly the same! I dreaded having to call, and interview, the 5 companies I had on my list. I wanted someone to do the research and work for me!
Whether you're a financial advisor, banker or offer a financial product, reaching your target audience is more about forming a relationship with them through your marketing efforts than it is accomplishing a transaction.